Why use social media for business?

This is a question which I think everyone should ask themselves before jumping on the social media bandwagon.

All too often in my experience working in digital PR I have had companies say “let’s set up a Facebook page” without really understanding why they are doing it, other than the fact that everyone else seems to be.  This type of approach will most definitely result in a big fat FAIL and here’s why….

Lack of Engaging Content

If your’e not really sure why you want to set up your Facebook page then your’e not really going to have an idea of what content to update it with…lack of engaging content = lack of interest = zero customers who potentially could be advocates for your company/brand.

Companies that take this approach (and there are a lot of them!) will often run out of things to say on Facebook and ultimately be left with a blank page.

What does this say to potential customers who search for the company and find that their last update was nearly 2 years ago??

Create a Social Media Plan

To avoid this from happening to your company you must create a social media plan answering the questions, why, who, what, when, how and deliver a social media strategy which will engage with your target audience across the most appropriate channels.

If you would like any further tips please comment and I will be happy to help! 🙂