Design a Facebook page that your fans will “like”
Ok, so you have decided to use Facebook as part of your social media plan. You have devised a strategy to incorporate the site in the best interest of your fans, taking into account all of the vital ingredients that were featured in the previous blog post (Your social media plan). You have your monitoring tools at the ready! Now all you need are the right tools to help you design your Facebook page to look super professional and exciting!
Here is one I have used previously with great results!
ShortStack is really good for those businesses that can’t really afford the web designer price tag, particularly beneficial for small businesses. The site allows business owners to design their own custom Facebook tabs, which are essential for promoting engagement with people who are potentially going to be advocates for your brand.
The tabs can have all sorts of purposes. Here are some of my suggestions….
Comptetitions/Sweepstakes
Competitions are a great way to boost interaction and increase traffic to your page. ShortStack has a number of tools that can be used to design your competition page to fit in with your brand.
The site allows you to create a custom competition entry form (you need one of these in order to comply with the Facebook Guidelines)
ShortStack also allows it’s users to set up voting for contests and a countdown so that fans know exactly how much time is left to enter.
And best of all! The smaller companies can do this for FREE! 🙂
An ‘Information Hub’ For Fans
The reason why people will visit your business Facebook page is to ultimately gather the latest information about the services you have to offer and to get a rapid response.
The main area of your fan page should feature your company logo so that people can easily find you. However, people respond better to a person rather than a brand which is why you can tailor your ‘information hub’ to do just that!
For example, if it was my business, the tab would be titled “Ask Jade” with my profile picture in the tab and I will be there to answer questions and queries ASAP and provide my fans with exclusive information regarding my company which can only be accessed via the page.
The most engaging fans will receive coupon codes/free gift for their participation.
Digital PR 