It’s Social Media Week!
This is Social Media Week! A week for reflecting on the global impact of social media and its role of driving cultural, economic and social change in markets. Over 150+ different events taking place in London!
As it is Social Media Week, I would like to take this opportunity to talk about a couple of my favourite social media campaigns.
BMW “What Drives You?” Graffiti Contest
To honor BMW’s “1 Series”, the German carmaker created an online graffiti contest where participants answered the question, “What drives you?” through creating their own designs on the outline of the car.
9,000 designs were submitted which, in total received 500,000 total votes. The winners of the competition received BMW car models.
Audi’s #ProgressIs Super Bowl
The German carmaker merged old school advertising with new media, making it the first company to use a Twitter hashtag in a Super Bowl advert.
Their advert featured jazz connoissuer and two prisoners breaking out of a luxurious prison and making a getaway in a new Audi A8 Sedan. The message of the advert, to break the confines of old luxury with Audi’s more sleek and modern take. However, more importantly, the advertisement features the promoted Twitter hashtag #ProgressIs and Twitter users who take part in the hashtag relay will automatically enter themselves in a competition to win a series of prizes.
The hashtag competition created a lot of online reception and the Twitter account saw a 47% increase in followers taking them up to 28,000 but noticed a spike in visitors before the Super Bowl started.
Digital PR 