Your social media plan

When creating your social media plan, remember that creativity is key in order to grab the attention of your audience.  Does your social media strategy tell a story?

The creative aspect of your plan will incorporate the key benefits  of your company/brand and how your audience can benefit from using your service.  You should add topics for discussion which will entice people to engage with you, thus creating excitement about your company and building relationships with people who are potentially going to be advocates for your brand.

Give your brand a personality 

This is where some companies get it wrong.  Your social media plan shouldn’t consist of blasting people with sales messages, this will only alienate people.  Over the years, people have learnt to switch off to sales messages, instead why not think about what your audience will like.  What can they relate to which will tie in with your brand??  Get into the mind’s of your key target audience and think carefully!  How old are they?  What do they enjoy?  What would interest them the most? (also refer to my blog post “What is your social media strategy?”)…. Now, include this into your social media plan!

If you want to learn more about the ways in which you can “humanize” your brand on Facebook, then take a look at Aaron Lee’s post, “7 tips to humanize your brand on Facebook”

Here’s what I did…

I used to work for a wholesale corset company and they wanted to go down the retail route and sell their corsets through their own website.  Their main objective was to reach the first page of Google for the search term ‘corset’ and ‘corsets’.  At the time, I had no real idea of how to use SEO, so I decided to try achieve this through the use of social media and blogger relations focusing on burlesque, curvy ladies and anything to do with 40’s and 50’s pinup glamour and that’s when my 50’s pinup character was born!

I created a pinup character called Paulina and had a vision of what she would look like, wearing the corsets from the website and she would be the ‘face’ of the social networking sites and blog.  So we had her designed by a graphic designer and gave her a real personality!  including the retro lingo i.e. “Hi guys and dolls”.  Every two months she would change her outfit and be re-designed accordingly which again gave a reason to chat to people across the social sites, i.e. “Hey everyone, I’ve changed my outfit for the winter…I’m now polka-dot Paulina” and “How do all you dolls like my new blonde locks?  I dyed my hair for the Summer season” etc

People loved Paulina, she was even mentioned in some of the popular blogs, such as Old Hollywood Glamour , 100% People and Oola la Vintage blog.

Over a period of 3 months, the website was promoted to the first page of Google and Paulina gained many friends 🙂

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